Field notes
What we learn, one engagement at a time.
Short, practical notes for leaders making decisions about AI: case studies, methods and insights from our engagements.
Delivery · Insight
October 2026 · 7 minWhy so many AI projects stall at the pilotAnd what changes when you design for production from day one.Training · Insight
October 2026 · 6 minTraining an executive committee on AI in half a dayWhat a leader really needs to know, and what they can ignore.Insight · Development · Governance
5 minAI agents are not newWhat more than forty years of multi-agent systems research says about today’s agents.Delivery · Strategy
3 minBefore connecting AI to your ERP, reread your license contractA system that creates documents in your ERP can change your license bill. Checking takes an hour.Insight · Delivery · Governance
3 minAn automated decision must be explainableWhat critical systems taught us, applied to business projects.Strategy · Insight · Governance
4 minThe AI Act: what it means for Moroccan companies working with EuropeThe EU regulation can apply outside the Union, and its dates changed in 2026. Where do things stand?Training
3 minHow we build a tailored training programFrom the initial questionnaire to the workbook every participant takes home.Strategy · Delivery
3 minHow we build an AI roadmapDiagnose, prioritize, plan, govern: our method, and why every step can say no.Strategy · Insight · Governance
3 minIf your AI provider says no tomorrow, what do you do?A capability you rent can be refused when you need it. A question to add to your procurement.Strategy · Insight
3 minAI in hospitality: where to startGuest messages in several languages, online reviews, staff training: modest, measurable first projects.Strategy · Insight · Governance
September 2026 · 6 minThree questions to ask before any AI projectThe problem, the data, the governance. In that order.Insight · Delivery
June 2026 · 3 minEvaluating an AI tool before trusting itWhat a clinical study of radiograph analysis software taught us: the average hides what matters.90%Case study · Development
May 2026 · 3 minClassifying and moderating content on a community platform52 topics, classification accuracy raised from about 65% to over 90%, and moderation built into the product.25 executivesCase study · Training
May 2026 · 4 min25 executives, 12 AI initiatives scoped in one dayOne day of training, 12 AI initiatives scoped and a summary for leadership.70%Case study · Strategy · Development
April 2026 · 4 minAutomating operational reporting for a major industrial groupFrom an AI roadmap to automated reporting: over 70% of time saved.50%Case study · Development
March 2026 · 3 minAutomating two repetitive tasks at a marketing agencyPresentation translation and per-market shipping files: 50% less manual time.4 countriesCase study · Strategy
October 2024 · 3 minAssessing a personalized health platform project in the GulfA feasibility study for an investment firm: technology, data, and regulation country by country.
October 2026 · 7 minWhy so many AI projects stall at the pilotAnd what changes when you design for production from day one.Training · Insight
October 2026 · 6 minTraining an executive committee on AI in half a dayWhat a leader really needs to know, and what they can ignore.Insight · Development · Governance
5 minAI agents are not newWhat more than forty years of multi-agent systems research says about today’s agents.Delivery · Strategy
3 minBefore connecting AI to your ERP, reread your license contractA system that creates documents in your ERP can change your license bill. Checking takes an hour.Insight · Delivery · Governance
3 minAn automated decision must be explainableWhat critical systems taught us, applied to business projects.Strategy · Insight · Governance
4 minThe AI Act: what it means for Moroccan companies working with EuropeThe EU regulation can apply outside the Union, and its dates changed in 2026. Where do things stand?Training
3 minHow we build a tailored training programFrom the initial questionnaire to the workbook every participant takes home.Strategy · Delivery
3 minHow we build an AI roadmapDiagnose, prioritize, plan, govern: our method, and why every step can say no.Strategy · Insight · Governance
3 minIf your AI provider says no tomorrow, what do you do?A capability you rent can be refused when you need it. A question to add to your procurement.Strategy · Insight
3 minAI in hospitality: where to startGuest messages in several languages, online reviews, staff training: modest, measurable first projects.Strategy · Insight · Governance
September 2026 · 6 minThree questions to ask before any AI projectThe problem, the data, the governance. In that order.Insight · Delivery
June 2026 · 3 minEvaluating an AI tool before trusting itWhat a clinical study of radiograph analysis software taught us: the average hides what matters.90%Case study · Development
May 2026 · 3 minClassifying and moderating content on a community platform52 topics, classification accuracy raised from about 65% to over 90%, and moderation built into the product.25 executivesCase study · Training
May 2026 · 4 min25 executives, 12 AI initiatives scoped in one dayOne day of training, 12 AI initiatives scoped and a summary for leadership.70%Case study · Strategy · Development
April 2026 · 4 minAutomating operational reporting for a major industrial groupFrom an AI roadmap to automated reporting: over 70% of time saved.50%Case study · Development
March 2026 · 3 minAutomating two repetitive tasks at a marketing agencyPresentation translation and per-market shipping files: 50% less manual time.4 countriesCase study · Strategy
October 2024 · 3 minAssessing a personalized health platform project in the GulfA feasibility study for an investment firm: technology, data, and regulation country by country.
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Tangier · Paris
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