In hospitality, much of the work is communication: answering requests before the stay, welcoming guests, handling reviews. In Morocco, these exchanges often happen in French, English, Spanish or Arabic, sometimes on the same day. It is an area where generative AI is already useful, as long as you stay in control.
Three good first projects
- Draft replies to guest messages. AI suggests a reply in the guest’s language, based on your information: opening hours, services, terms. A team member reviews and sends it. Metric: response time.
- Analyze online reviews. Group reviews by theme (welcome, cleanliness, breakfast, noise) and track them month by month. Metric: the topics that keep coming back, and those that disappear after an action.
- Train the teams. Front desk, reservations, management: half a day is enough to adopt safe practices, with no guest data in public tools.
What we advise against at first
- An agent that answers guests on its own, without review. A mistake on a price or a cancellation term costs more than the time saved.
- Automated pricing, until the booking history is clean and accessible.
Messages and reviews contain personal data: Law 09-08 applies, and the choice of tool must take it into account.
A good first project saves the team time from the first week, without changing the relationship with the guest.
Running a property and want a concrete first project? Let’s talk.
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